Lumen
About The Project
The client was a crypto startup that needed a professional and branded dashboard to present their product to investors and users. With no existing design system or visual identity, they required a modern, trustworthy look and a scalable design foundation. I was responsible for the full design process, from brand creation to final developer handoff, delivering a functional and polished SaaS dashboard.
Date
August 2025
Project Scope
Brand Identity, Logo Design, UX Research, Wireframing, UI/UX Design, Prototyping, Style Guide Creation, Developer Handoff
Technologies Used
Figma, Adobe Illustrator, Design Systems, Interactive Prototyping, Responsive UI Components
Project Overview
At Flow2web, we crafted a branded crypto dashboard for a startup, covering the full spectrum from UX research and brand identity to logo design and polished UI in Figma. We delivered wireframes, high-fidelity screens, an interactive prototype, and a developer-ready style guide. The dashboard features widgets for growth, market discovery, total balance, wallet management, and activity. Next phases are planned for wallet, trading, community, marketing, and settings. Our work established a modern, scalable design system tailored for fintech and crypto SaaS.
Client challenges and our role
The client was an early-stage crypto company that needed a credible, branded dashboard to present to investors and first users. They lacked a design system and visual identity but required a trustworthy, product-ready look and feel.
Flow2web acted as UX and UI partner, researcher, and brand creator, owning the end-to-end process from logo and identity through wireframes, prototyping, and developer handoff.
How we approached the project
- We researched crypto dashboards and SaaS patterns to map best practices and gaps
- We defined brand direction and created the logo in Illustrator
- We designed wireframes to validate user journeys and core widgets
- We built high-fidelity UI in Figma with emphasis on clarity, usability, and trust
- We produced an interactive prototype to demonstrate key flows
- We delivered a comprehensive style guide to ensure consistency
A proven workflow and process
- Our workflow included:
- Brand and logo to anchor identity and consistency
- Wireframes to establish clear information architecture
- UX and UI in Figma for a modern, intuitive interface
- Prototype to validate and showcase usability
- Style guide with typography, color tokens, components, and developer specs
Challenges we solved
Presenting complex crypto data in a clean, comprehensible UI while keeping the experience professional and engaging. We also designed scalable components to support future modules such as wallet, trading, community, marketing, and settings.
Results
The final dashboard positioned the startup as a serious contender in crypto SaaS. Beyond screens, the client received a cohesive, extensible design system ready to accelerate future product growth and development.
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Flow2web is ready to design SaaS platforms, CRM systems, admin panels, dashboards, and fintech or crypto products, bringing clarity, creativity, and usability to every engagement.