Edmonton Flooring - Branding
About The Project
A complete branding initiative for Edmonton Flooring, designed to establish a professional and cohesive visual identity across all touchpoints. Flow2web crafted a suite of materials, including a distinctive logo, business cards, brochures, and brand guidelines, that reflect Edmonton Flooring’s commitment to quality and customer satisfaction.
Date
March 2024
Project Scope
Brand Research, Logo Design, Business Cards, Letterhead, Brochures, Brand Guidelines, Real-World Mockups
Technologies Used
Adobe Photoshop, Adobe Illustrator, Adobe InDesign
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Project Overview
Edmonton Flooring, a premium flooring provider, sought a comprehensive branding solution that would reflect its expertise and dedication to quality. Flow2web’s goal was to create a full suite of branding materials that convey professionalism, consistency, and appeal, from logo design to business cards and beyond.
Flow2web brought Edmonton Flooring’s brand to life with creativity and precision.
Project Scope
Flow2web took on the task of creating a unified brand identity for Edmonton Flooring. This involved:
Mockups: Developing visual mockups for real-world applications, including vans and signage.
Brand Research & Conceptualization: Defining the brand’s visual language.
Logo Design: Crafting a logo with variants suitable for various applications.
Branded Materials: Designing business cards, letterheads, brochures, and more.
Research & Ideation
We started by understanding Edmonton Flooring’s brand values and target audience. This research formed the foundation of the brand’s identity, ensuring a unified look and feel across all assets.
Inspired by the flooring industry, Flow2web designed a logo with strong, clean lines and an elegant yet approachable style. The logo variants were optimized for different formats, creating a versatile symbol that represents the company’s commitment to quality.
The business card design emphasizes Edmonton Flooring’s brand with a clean layout, premium font choices, and a color palette that conveys trust and professionalism. Each card serves as a memorable piece of branding in every client interaction.
The letterhead was crafted to maintain brand continuity in all formal communications. It uses subtle design elements that reinforce the brand identity without overwhelming the core content, projecting an image of reliability and professionalism.
Thank You for Exploring Our Work!
We’re thrilled to have shared the journey behind Edmonton Flooring’s branding with you. From concept to creation, every detail was crafted with care and precision. Stay tuned for more inspiring projects and impactful designs from Flow2web!