Edmonton Flooring
About The Project
Edmonton Flooring required a digitally branded website to showcase their diverse flooring solutions. Flow2web crafted a creative, fully responsive platform with scroll effects and flexible content management, designed to elevate their brand and customer engagement.
Date
January 2022
Project Scope
Wireframing, UX/UI Design, Front-End Development, WordPress Integration, Scroll Animations
Technologies Used
Figma, HTML, SCSS, JS, WordPress, ACF Pro
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The
Project
Crafting a Digital Identity
Edmonton Flooring needed a website that embodied their brand while showcasing their expertise in residential and commercial flooring solutions. Flow2web delivered a unique and branded digital presence that enhances the company’s identity, functionality, and customer engagement.
The site combines stunning visuals, seamless navigation, and creative scroll effects to offer an exceptional user experience.
The
Challenges
Balancing Style and Functionality
Brand Representation: Designing a website that reflects Edmonton Flooring’s unique brand identity.
Audience Segmentation: Creating dedicated sections for residential and commercial clients to cater to different user needs.
Visual Engagement: Incorporating creative scroll effects and animations while ensuring fast load times and responsiveness.
The
Scope
Project Coverage
Wireframes: Rough and high-fidelity wireframes to outline design concepts.
UX/UI Design: Creating branded and visually compelling layouts in Figma.
Front-End Development: HTML, SCSS, and JavaScript for static pages with scroll effects.
WordPress Integration: ACF Pro for flexible content management.
Responsiveness: Ensuring optimal performance across devices.
SEO Optimization: Structuring content for visibility and traffic.
The
Process
Step-by-Step Execution
Initial Planning: Developed rough wireframes to brainstorm content and layout ideas.
Design Phase: Created high-fidelity wireframes, UX, and UI in Figma with animations for an interactive preview.
Front-End Development: Converted designs into static pages using HTML, SCSS, and JavaScript, incorporating scroll effects and branding elements.
WordPress Integration: Implemented the site into WordPress CMS using ACF Pro for seamless content management.
Testing and Launch: Conducted rigorous testing to ensure responsiveness, fast load times, and cross-browser compatibility.
The
Results
Elevating Online Presence
Brand-Centric Design: A creative and visually stunning site tailored to Edmonton Flooring’s identity.
Enhanced User Experience: Easy navigation, responsive layout, and engaging scroll animations captivate users.
SEO Success: Optimized content structure for search engines, boosting visibility and driving inquiries.
Scalability: Flexible WordPress integration allows easy updates and content management.
The
Support & Maintenance
Ongoing Excellence
Flow2web provides continuous support for Edmonton Flooring, ensuring their website remains up-to-date and optimized. Regular maintenance, performance monitoring, and security updates are part of our commitment to long-term success.
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Thanks for Visiting!
We’re thrilled to share this journey with you. Stay connected for more innovative projects and creative solutions from Flow2web!